Brooke Eby F*ck ALS Necklace
Meet the Brooke Eby F*ck ALS Necklace: a bold, unapologetic statement in honor of one of the most powerful voices in the ALS community!
18K Gold PVD: 16in with 2in extender
Stainless Steel ('silver'): 16in with 2in extender
I reached out to Brooke in July 2025 about collabing on a necklace, and she immediately responded 'yes!!'
After much back and forth about WHAT the charm should be (I envisioned a classic pearl for her, but she had something else in mind...) she suggested a middle finger charm, as a visual way to say 'F*ck ALS.' Of course, I agreed -this was the only option!
She wore her necklace for her May ALS Awareness month campaign in almost every video, so be sure to check those out!
This necklace is inspired by Brooke Eby’s unshakable humor and fight against ALS, this necklace is for anyone ready to raise a finger to this disease and stand with the community fighting to end it.
$5 from every necklace sale is donated to Bridging Voice, a nonprofit helping people with ALS communicate and stay connected to the world around them.
Gemstone beads are genuine, high-quality semi-precious stones sourced from small businesses.
All metal components are crafted from stainless steel. Gold styles feature an 18k gold PVD (Physical Vapor Deposition) finish — a process that bonds gold to the metal at a molecular level for a harder, longer-lasting result than traditional plating. The finish is waterproof, scratch-resistant, and tarnish-resistant, making it perfect for everyday wear. All metals used are hypoallergenic and free of nickel, lead, and other harsh chemicals, making them a great choice for sensitive skin.
Dos:
Store in a dry place — a cloth bag or jewelry box works great.
Store separately to prevent tangling with other pieces.
Keep a polishing cloth handy to remove sweat and oils.
Don'ts:
Avoid swimming, showering, or heavy sweating while wearing your jewelry.
Don't apply lotions, oils, and perfumes before putting on your jewelry.
Keep pieces out of the bathroom, as steam and humidity can cause damage.
15% of profits go towards research to cure ALS
Well-sourced materials & small-batch designs
Handmade with quality materials
All the little things you might wonder
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Every necklace sits a little differently depending on who's wearing it, and that's part of what makes jewelry so personal. Whether you're shopping for yourself or someone special, knowing your preferred length makes all the difference.
All you need is a piece of string and a ruler or measuring tape. Wrap the string around your neck, adjust until it falls right where you want it, then mark that spot and measure away.
Already have a necklace you adore the fit of? Measure that one and let it be your guide. And if something isn't quite right once it arrives, I've got you! Altru offers exchanges within 30 days of purchase so you can find the length that feels just like you. We have a extender chain that is also a great option if you're looking for a little extra flexibility. -
Stainless steel jewelry is water resistant, however, to prolong the life of your jewelry, it is not recommended to shower with it. No jewelry is completely waterproof, and removing it before you shower will help make sure it lasts a long time.
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Use a microfiber cloth and a polishing paste. You can either purchase specific jewelry
cleaning products, or use a combination of baking powder and water, or simple
dishsoap for routine polishing. -
Yes, definitely! Read this blog post here about preventing tarnishing.
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Yes, definitely! PVD plated jewelry is a great option for everyday because it uses a process that bonds gold to the metal at a molecular level for a harder, longer-lasting result than traditional plating. The finish is waterproof, scratch-resistant, and tarnish-resistant, making it perfect for everyday wear. Just make sure you follow the jewelry care best practices with
all of your pieces. -
Yep! You can get an extension chain here that will extend the length of your necklace.
Love thepiece I bought!
I love this necklace! I wear it every day, and I have received so many compliments on it. It's lightweight, pairs with so many outfits, and I'm so happy to help spread awareness by wearing it. ♥️💙
Amazing quality, 10/10 would highly recommend!
I've had a lot of positive comments about this necklace and was so happy when my sister (who has ALS) showed me hers. Glad a portion of the purchase price goes to research too! Let's find a cure!
Love it looks great I’m happy to support Brooke as well. May God give her the continued strength to battle. Amen
I don't wear a lot of jewelry so I like that it's dainty but packs a punch in its message.
Love it! Love Brooke! F*ck ALS!
glad to support ALS
I couldn’t be more obsessed with this necklace. The cause, the design, the quality. Love it!!
I lost my dad to ALS and Parkinson's a few weeks ago, and I have both this necklace and Brooke's F*ck ALS bracelet. The necklace is extremely high quality and I LOVE the size of it. I put it on every morning with my dad on my mind, and my anger towards ALS existing ever present. THANK YOU for creating something beautiful for us.
My wife is rocking two of them. 2 Chainz!!
Such a great product and for a great cause!