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Altru Jewelry Blog

The ALS Necklace Collection
Als

The ALS Necklace Collection

By Selena CastroJuly 11, 2025

This collection began with a desire to create something more personal than just another awareness item. I didn’t want to design a generic "ALS necklace." I wanted to collaborate with real people affected by ALS...
Stories You Can Wear: The ALS Necklace Collection
Als

Stories You Can Wear: The ALS Necklace Collection

By Selena CastroMay 30, 2025

Back in 2019, not long before I lost my dad to ALS, I collaborated with a small business called Wells Cooperative to create a necklace that represented our father daughter relationship. We came up with...
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